In-Subtitle Advertising

In-subtitle advertising places a concise brand message directly inside subtitle files requested through supported media-player APIs. The message appears at the beginning and end of the viewing experience, creating repeated brand exposure without competing in the conventional Google, Meta or TikTok ad auctions.

Campaign delivery is measured by API subtitle requests. At the current rate, a minimum campaign of $5,000 delivers 10 million subtitle insertions. English provides the largest available inventory, while campaigns can run across virtually any geography and supported subtitle language, subject to local volume.

This is an alternative reach channel, not a replacement for conversion media. It works best when extremely low-cost distribution, global awareness and memorable messaging matter more than immediate clicks.

This channel is useful when you need to:

• build broad awareness for a wallet, exchange, protocol, DeFi product or Web3 consumer app;
• reach international audiences outside saturated advertising platforms;
• test demand across languages and geographies at a low delivery cost;
• support a token, product or market launch with high-frequency brand exposure;
• target viewers by language, geography, genre, title, keyword, year or device;
• add an unconventional media layer to an existing paid-growth campaign.

It is less suitable when the only objective is immediate last-click acquisition. Subtitle messages are visible but not natively clickable, so attribution requires a memorable URL, promo code or controlled landing-page setup.

Crynet plans and manages the campaign from targeting through reporting:

• Audience and inventory planning: selection of geography, subtitle language, content context and supported device criteria.
• Message development: creation of compact two-line advertisements designed for recall within strict subtitle-format limits.
• Placement configuration: insertion at both the beginning and end of subtitle files, with optional frequency and daily-delivery limits.
• Tracking setup: dedicated short links, landing pages, promo codes or campaign-specific identifiers where appropriate.
• Campaign monitoring: delivery control through the advertising dashboard and optimization based on available inventory.
• Reporting: campaign statistics, delivery breakdowns and attributable visits or sales when tracking mechanics are used.

• campaign strategy and media plan;
• inventory estimate by target language and geography;
• targeting configuration by language, GEO, genre, keywords, specific titles, release year and supported devices;
• subtitle-ready advertising messages;
• campaign setup and launch;
• frequency and delivery-limit configuration;
• dashboard-based delivery reporting;
• tracked link or promo-code measurement where required;
• post-campaign findings and recommendations.

1. Brief and objective. We define the product, target markets, desired reach and the role of subtitle advertising within the wider campaign.
2. Inventory check. We estimate available volume across languages, geographies, content categories and devices.
3. Message design. We reduce the offer to a memorable message that fits the subtitle format: no more than two short lines.
4. Tracking preparation. Where attribution matters, we configure a short URL, dedicated landing page or promo code.
5. Launch and delivery. Ads are inserted at the beginning and end of eligible subtitle files requested through the API.
6. Monitoring and reporting. We track delivery in the campaign dashboard and report attributable traffic or sales where measurement is technically possible.

Crynet has worked as a dedicated crypto and Web3 marketing agency since 2016. We understand both the limitations of conventional crypto advertising and the difference between cheap inventory and useful distribution.

We do not present subtitle delivery as guaranteed attention or guaranteed conversion. We design the channel around realistic objectives, suitable tracking and integration with the broader growth strategy. That matters for large Web3 companies that need accountable experimentation rather than inflated view claims.

The current commercial terms provide a clear delivery baseline:

• $0.50 CPM for subtitle insertions;
• $5,000 minimum campaign budget;
• 10 million delivered insertions at the minimum budget;
• English-language inventory provides the largest available volume;
• campaign statistics are available through the advertising dashboard;
• links and promo codes can be used to measure attributable visits and sales.

Final inventory depends on the selected geography, language, content filters, device criteria and campaign period. Delivery represents eligible subtitle requests through the API, not guaranteed human attention.

What counts as an insertion?
An insertion is recorded when an eligible subtitle file containing the campaign message is delivered in response to an API request. It is not the same as a verified human impression.

Where does the advertisement appear?
The message can be inserted at both the beginning and the end of the subtitle file.

Can campaigns target specific audiences?
Yes. Available criteria include geography, subtitle language, genre, keywords, individual films or series, release year and supported devices. Available volume varies by filter.

Can Web3, crypto and DeFi products advertise?
Yes, subject to campaign review and the usual restrictions on misleading or offensive advertising.

Can users click the advertisement?
Subtitle text is not natively clickable. A short URL, memorable domain or promo code can be included, but direct click-through volume is normally limited.

How is performance measured?
The dashboard reports delivery statistics. Dedicated URLs, landing pages and promo codes can additionally measure attributable visits, registrations or sales.

What is the minimum campaign?
The current minimum is $5,000, corresponding to 10 million insertions at a $0.50 CPM.

Which language has the most inventory?
English currently provides the largest volume. Most geographies can be reached, although available scale differs by language and market.